NORSANINA HAMID
Petaling Jaya, Selangor
016-2551085 | norsanina@gmail.com
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ACADEMIC PROFILE
Lecturer in Business and Management with experience in teaching support, academic research, and training facilitation. Demonstrated ability to guide students in understanding complex concepts through structured and practical approaches. Experienced in quantitative research, including literature review, data analysis (SPSS), and academic writing. Passionate about fostering student engagement, critical thinking, and real-world application in line with programme learning outcomes.
Leverages over 10 years of banking and financial services experience to connect academic theory with practical industry applications.
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EDUCATION
PhD (Candidature), Business / Management
Taylor’s University, Malaysia
2014 – 2017
TEACHING AREAS
Principles of Marketing
Introduction to Economics
Entrepreneurship & Small Business Management
Organizational Behaviour (Basic Level)
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ACADEMIC & TEACHING EXPERIENCE
Taylor’s University
Assistant Lecturer / Research Assistant
Sep 2015 – Sep 2017
Supported teaching and learning activities in Business and Organizational Behaviour-related subjects
Assisted in developing lecture materials, tutorials, and student guidance
Conducted literature reviews using Scopus, Web of Science, and Google Scholar
Assisted in research design, hypothesis development, and conceptual framework building
Performed statistical analysis using SPSS (descriptive, reliability, regression)
Contributed to manuscript writing for journal publication and conference papers
Supported student-related academic consultations and academic activities
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PROFESSIONAL EXPERIENCE
Independent Trainer & Content Developer (Self-Employed)
Sep 2017 – Present
Develop and manage projects in content creation, website development, and digital engagement
Design structured, research-informed educational and professional content
Conduct training sessions and workshops on personal development and professional skills
Create teaching materials, presentation decks, and interactive learning activities
Apply storytelling and structured thinking approaches to enhance understanding and engagement
Business Development Manager – Finno Group Sdn Bhd
May 2012 – July 2014
Managed sales and marketing activities related to financial and loan products
Supervised and mentored new staff, providing training and performance guidance
Developed and implemented business plans to achieve sales targets
Handled administrative processes for loan submissions and approvals
Mortgage Consultant – Kumpulan Maybank
May 2008 – May 2012
Delivered sales targets for housing loans and financial products
Provided advisory services to clients on mortgage and financing solutions
Prepared reports and supported departmental administrative functions
Mortgage Sales Executive – Affin Bank Berhad
2006 – 2007
Mobile Sales Officer – Bank Bumiputra Commerce
2004 – 2005
Mortgage Sales Executive – Standard Chartered Bank
2001 – 2004
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TEACHING & TRAINING EXPERIENCE
Conducted weekly online training sessions (1 year) on basic entrepreneurship and marketing for offline business owners transitioning to digital platforms
Designed and delivered structured modules covering digital marketing fundamentals, customer targeting, and content strategy
Facilitated interactive sessions to support practical understanding and real-world application
Provided guidance to participants in applying marketing strategies to their own businesses
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PUBLICATIONS
Hamid, N. (Year). What is Meant by Subprime Mortgage Crisis? Does It Affect Malaysia’s Economy? Available at Academia.edu
Hamid, N. (Year). Effectiveness of Service Delivery Systems of Local Government Authorities to Enhance the Business Growth Potentials of Regional Businesses. Available at ResearchGate
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CONFERENCE PRESENTATION
Presenter, Taylor’s University Research Colloquium (2016)
Presented research findings in conjunction with PhD study
Participated in academic discussions with faculty members
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CERTIFICATIONS
Train The Trainer (HRDF)
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SKILLS
Quantitative Research & Data Analysis (SPSS)
Academic Writing & Literature Review
Teaching & Facilitation
Digital Marketing & Content Development
Critical Thinking & Structured Problem Solving
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LANGUAGES
English: Intermediate
Bahasa Malaysia: Advanced
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REFERENCES
Available upon request
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